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{{DISPLAYTITLE:Rolex Day-Date 6611}}
{{#seo:
{{#seo:
|title=Rolex 6611 Day-Date — First President Bracelet, First "Superlative Chronometer Officially Certified" Dial | BezelBase
|title=Rolex Day-Date 6611 — Fluted-Bezel Second Generation and Auction Records | Rolexopedia
|description=The 6611 (1957–1959) is the fluted-bezel Day-Date that introduced the President bracelet and the first "Superlative Chronometer Officially Certified" dial, on the upgraded Microstella caliber 1055/1055B. 36mm 18k gold; the fluted reference of the 66xx cluster alongside the 6612 and 6613.
|description=The fluted-bezel 66xx Day-Date. Auction records show gold variants, mixed 1055/1055B labels, varied dials and unresolved steel school-watch attributions.
|keywords=Rolex 6611, Day-Date, President bracelet, Superlative Chronometer Officially Certified, caliber 1055B, Microstella, 6611B, 6510, 6511
|keywords=Rolex, Day-Date, 6611, 6611B, 1055, 1055B, steel school watch, President bracelet
|image=Ref 6611 hero.webp
|image=Ref 6611 hero.webp
|image_alt=Rolex Day-Date 6611 in yellow gold on the President bracelet
|image_alt=Yellow-gold Rolex Day-Date 6611 with fluted bezel
|type=Article
|type=Article
|og_type=article
|og_type=article
|published_time=2026-06-02T21:30:23Z
|modified_time=2026-09-23T03:51:30Z
|robots=index,follow,max-image-preview:large
|robots=index,follow,max-image-preview:large
}}
}}
<small>[[Reference:day-date|Day-Date]] → '''6611'''</small>
<small>[[Reference:day-date|Day-Date]] → '''6611'''</small>
<div class="rp-lead">
[[File:Ref 6611 hero.webp|thumb|center|640px|alt=Yellow-gold Rolex Day-Date 6611 with fluted bezel|Yellow-gold Day-Date 6611 with fluted bezel]]
</div>


The 6611 is the reference that turned the Day-Date into the President. It arrived in 1957, about a year after the [[Reference:6510|6510]] and [[Reference:6511|6511]] originals, and it brought three firsts at once: the President bracelet, the "Superlative Chronometer Officially Certified" dial line, and a rebuilt caliber with a free-sprung Microstella balance and chronometer certification. The 6510 and 6511 invented the complication; the 6611 fixed its weak points and gave the line the bracelet and the dial text that define it today.
The 6611 is the fluted-bezel member of the second Day-Date generation, alongside the smooth-bezel 6612 and gem-set-bezel 6613. Reference histories usually place it from 1957, after the 6510 and 6511 launch pair. Auction catalogues add an earlier example: [https://www.phillips.com/detail/rolex/CH080115/50 Phillips dates one gold 6611 to 1956]. Rolex dates the Day-Date’s debut to 1956; reference-level start dates remain unsettled.


Within the second-generation cluster the 6611 is the fluted-bezel reference, sitting alongside the smooth-bezel 6612 and the diamond-bezel 6613. It kept the 36mm Oyster case and the 18k gold-only catalogue of the originals, and ran for three years before the 1803 and its siblings replaced the whole group around 1959. The shared origin story (Marc Huguenin's patents, the Presidential nickname, the full cluster roster) belongs to the [[Reference:6510|6510]] entry. What follows is specific to the 6611: the bracelet and dial it introduced, the upgraded caliber, its metals and sub-variants, and the steel examples that complicate its history.
The 6611 is associated with the 1055/1055B movement generation, the “Superlative Chronometer Officially Certified” dial wording, and early President-bracelet fitment. [https://www.phillips.com/detail/rolex/CH080115/41 Phillips lot 41 for the earlier 6511 records a President bracelet], placing published evidence before the 6611. Steel school watches and prototypes form a separate, disputed record from ordinary gold production.
 
[[File:Ref 6611 hero.webp|thumb|right|300px|alt=Rolex Day-Date 6611 in yellow gold on the President bracelet|Rolex Day-Date 6611 in 18k yellow gold on the President bracelet — the fluted bezel that the 6611 carried into the second generation. Image via Phillips.]]


==Core facts==
==Core facts==


{| class="wikitable"
{| class="wikitable rp-facts"
|-
|-
! detail
! detail
! value
! documented description
|-
|-
| reference
| reference
| 6611
| 6611; fluted bezel
|-
|-
| family
| family
| Day-Date
| Day-Date, second-generation 66xx group
|-
|-
| production
| date range
| 1957–1959
| Histories commonly give 1957–59. Phillips dates case 214,124 to 1956. Steel school-watch catalogues give conflicting dates; they leave the commercial production span uncertain.
|-
|-
| movement
| movement
| caliber 1055 second generation (1055B) — free-sprung Microstella balance, Breguet overcoil, COSC-certified, instant midnight changeover
| Phillips describes 6611 examples with calibers 1055 and 1055B. Antiquorum’s steel-watch catalogues give 1556 and 1066; those steel-watch movement identifications remain unresolved.
|-
|-
| case
| case
| 36mm 18k gold Oyster — yellow gold, pink gold, white gold
| 36mm, screw-down Oyster case in the cited lots
|-
|-
| crystal
| metals documented
| acrylic
| Yellow, pink and white gold. [https://www.rolex.com/about-rolex/history/1953-1967 Rolex describes the Day-Date line as precious-metal only]; the steel watches are presented separately as school pieces or prototypes.
|-
|-
| bezel
| bezel
| fluted ("Millerighe")
| Fluted, often called “reeded” or “Millerighe” in catalogues
|-
|-
| bracelet
| crystal
| President (the first Day-Date to carry it)
| Plastic/acrylic in the Phillips 6611 catalogue record
|-
|-
| dial designation
| dial text
| "Superlative Chronometer Officially Certified" — the first Rolex dial to carry it
| “Superlative Chronometer Officially Certified” in cited gold and steel examples; German wording also appears on Phillips lot 50
|-
|-
| crown
| bracelet
| Twinlock screw-down
| Auction records document President bracelets on individual examples; original delivery must be assessed watch by watch
|-
| predecessor
| 6511 (fluted) / 6510 (smooth), 1956 originals on Jubilee and the first-generation caliber
|-
|-
| cluster siblings
| sub-variant label
| 6612 (smooth bezel), 6613 (diamond bezel)
| Auction and collector literature uses “6611B” for later examples, including the white-gold Phillips watch. The suffix’s meaning remains undocumented in the Rolex factory material reviewed.
|-
| successor
| 1803 and the 4-digit era, from c.1959
|-
| sub-variant
| 6611B (movement plate about 0.1mm thicker)
|}
|}


==Where it sits in the line==
==Place in the line==


The 6611 succeeds the 6510 and 6511 roughly a year after their 1956 Basel launch. The dating is not quite unanimous: Sotheby's groups the 6611 with the 1956 originals, while Monochrome and Rolex Magazine place it at 1957. The 1957 reading is the common one and matches the President bracelet's own introduction date.
[https://www.rolex.com/about-rolex/history/1953-1967 Rolex dates the Day-Date debut to 1956]. [https://www.sothebys.com/en/articles/the-rolex-day-date-a-complete-collectors-guide Sotheby’s account] describes the 6510 and 6511 as the first pair and says they were replaced after one year by the 6611. [https://monochrome-watches.com/history-rolex-day-date-1956-present-president-watch-in-depth-review/ Other histories commonly place the 6611 at 1957]. Phillips, however, dates case 214,124 to 1956. That catalogue date anchors one watch to 1956; the reference’s production boundaries remain uncertain.


The reference anchors the second-generation 66xx cluster. The 6611 takes the fluted bezel, the 6612 the smooth bezel, and the 6613 a factory diamond-set bezel; the late 6611B carries a slightly thicker movement plate. This three-bezel lineup is something the 6510/6511 pair never had — the originals were a two-watch, bezel-finish pair, while the 66xx cluster is a proper range. By about 1959 the 1803 and its siblings take over and the Day-Date moves into its long 4-digit era.
The 6611 carries a fluted bezel. The 6612 is the smooth-bezel sibling, and the 6613 has a gem-set bezel. The 1803 appears around 1959–60 in the histories cited here. The cited record leaves the exact 6611 changeover and a three-year run unconfirmed.


==Production outline==
==Production outline==


Everything that separates the 6611 from the originals arrived in one step in 1957: the President bracelet, the rebuilt caliber, and the new chronometer-certified dial. That bundling is why the 6611 reads as the start of the modern Day-Date rather than a minor update. The reference kept the 36mm Oyster case and the gold-only catalogue, and ran for three years.
The clearest case-number anchors are individual auction records. [https://www.phillips.com/detail/rolex/CH080115/50 Phillips lists yellow-gold case 214,124 as a 1956 watch] and [https://www.phillips.com/detail/rolex/CH080515/154 white-gold case 401,546 as a 1958 6611B]. Antiquorum dates the Serpico y Laino 6611B by movement number 386,339 to about 1958. These dates fit the commonly published late-1950s chronology and document individual examples rather than a serial-based production sequence.


Case numbers from the auction record sit a little above the originals' range (214,124 on a 1956/57 yellow-gold example, 401,546 on a 1958 white-gold 6611B), consistent with the 1957–1959 window. No Rolex archival production figure has surfaced. The cluster as a whole gives way to the 1803 around 1959, and from that point the President bracelet and the SCOC dial that the 6611 introduced become Day-Date standards.
Two Antiquorum steel school-watch entries carry very different dates. The 2002 lot is catalogued as circa 1959 and has a caseback engraved for the Geneva watchmaking school in 1963. The 2013 lot is described as made in 1954, its case number is unrecorded, and the auction note calls it a practice watch. Those steel-watch descriptions are separate from the commercial gold 6611 chronology.


==Movement notes==
==Movement notes==


The 6611 carries the second-generation caliber 1055, the version watch registries label 1055B. It keeps the running gear of the first-generation movement (automatic, 25 jewels, 18,000 vph, 28.50mm across) but stands about 0.1mm taller at roughly 7.1mm and adds the two upgrades that matter. The balance becomes free-sprung with Rolex's Microstella regulating screws, paired with a Breguet overcoil, and the movement is COSC chronometer-certified. The midnight changeover becomes instant, fixing the gradual day-and-date transition that hobbled the first-generation 1055 and is usually blamed for the 6510/6511's single-year run. The full caliber lineage sits on [[Reference:Movements]].
[https://www.phillips.com/detail/rolex/CH080115/50 Phillips catalogues its 1956 yellow-gold 6611 as caliber 1055] and its [https://www.phillips.com/detail/rolex/CH080515/154 1958 white-gold 6611B as 1055B]. Antiquorum describes the yellow-gold Serpico y Laino 6611B as caliber 1055. Specialist histories treat the 1055B as the later version associated with the 6611 generation. Auction houses apply the suffix inconsistently.
 
The 1055 generation is described in [https://monochrome-watches.com/history-rolex-day-date-1956-present-president-watch-in-depth-review/ specialist watch histories] as an automatic chronometer movement with a free-sprung Microstella balance; some accounts also specify a Breguet overcoil and an instantaneous day-and-date change. Those features describe the movement family in specialist literature. The cited sources leave the 6611’s production span and its relationship to the 6510/6511 open.


Auction catalogues mislabel these early movements. Antiquorum's 2002 steel lot lists the caliber as a 1556, a movement that did not exist until the 1803 era; the watch in fact carries the second-generation 1055. The label to trust is the dial and the construction, the Microstella balance and the chronometer certification, not the caliber number a cataloguer reached for decades later.
Antiquorum’s steel school-watch catalogues list calibers 1556 (2002) and 1066 (2013). Phillips’s 1055/1055B records describe the gold watches; the two steel-watch caliber labels remain unresolved. A movement inspection or factory record would be needed to identify either steel watch more firmly.


==Dial map==
==Dial map==


[[File:Ref 6611 dial.webp|thumb|right|250px|alt=6611 Superlative Chronometer Officially Certified dial|The four-line "Superlative Chronometer Officially Certified" dial the 6611 introduced. Image via Antiquorum.]]
The cited watches show several dial configurations:
 
The 6611 introduces the four-line "Superlative Chronometer Officially Certified" text at six o'clock, the first Rolex of any line to carry it. The wording is a direct consequence of the COSC certification the upgraded caliber earned, and it replaces the pre-SCOC lines of the 6510/6511 ("Superlative Chronometer by Official Test" or "Officially Certified Chronometer"). Beyond the text, the dials follow the period layout: the full-word day aperture at twelve, the date at three, applied faceted gold indices, and a shift toward alpha hands where the originals ran dauphine.
 
Hands and lume vary across surviving examples. The yellow-gold Serpico y Laino 6611B was catalogued with luminous alpha hands and applied faceted baton indexes, while the white-gold Phillips 6611B carried non-luminous leaf-shaped hands, black enamel hand centres, and no luminous dots at the hour markers. On these early Day-Dates, dial language, market disc, metal, and lume package move independently.


{| class="wikitable"
{| class="wikitable"
|-
|-
! dial
! example
! indices / detail
! catalogue description
! text
|-
! documented on
| Phillips, lot 50, case 214,124
| German day disc, oversized red “DAY-DATE,” red date numerals, and “SUPERLATIVER CHRONOMETER AMTLICH GEPRÜFT.” Phillips calls the dial probably unique and suggests it may have been made to solicit German-market orders; that purpose is the house’s theory.
|-
|-
| champagne / gold
| Phillips, lot 154, case 401,546
| applied faceted gold batons, pie-pan profile
| Pale-champagne pie-pan dial, no diamonds or luminous dots, with leaf-shaped hands and black enamel centres.
| English SCOC
| yellow gold (Antiquorum 2017 lot 136, Serpico y Laino)
|-
|-
| pale champagne / silvered
| Antiquorum, lot 136, movement 386,339
| applied baton markers, pie-pan, no diamonds
| Matte silver dial with applied gold batons, English chronometer wording, and a Spanish day disc; the retailer name Serpico y Laino is printed on the dial.
| English SCOC
| white gold 6611B (Phillips 2015 lot 154)
|-
|-
| German-script
| Antiquorum, steel lot 37
| German day disc, oversized "DAY-DATE", red date
| Satiné silver dial with tritium-coated steel indexes and hands, as described by the house. Its model and movement attribution remain disputed.
| "Superlativer Chronometer Amtlich Geprüft"
| yellow gold (Phillips 2015 lot 50, probably unique)
|-
|-
| satiné silver
| Antiquorum, 6611B lots
| tritium baton indices
| Published examples include pink-gold cases with black dials, one with baguette diamond markers, and a separate silvered dial with pink-gold indices.
| English SCOC
| steel École prize watch (Antiquorum 2002 lot 37)
|}
|}


The day disc follows the retail market — English, French, German, Italian, Spanish and Portuguese discs are all documented, and the German-script Phillips lot, catalogued as probably unique, was likely built to win orders in German-speaking markets. The 6611 era is also where Arabic day discs first appear: SJX dates the spelled-out-Arabic dials to the late 1950s, with the date wheel kept in the Western "roulette" style, odd numbers in red and even in black. Diamond hour markers belong to the diamond-bezel 6613 and the precious-metal configurations rather than the standard 6611.
[[File:Ref 6611 dial.webp|thumb|right|250px|Dial detail from the Serpico y Laino 6611B, with English chronometer wording.]]


==Case, bezel, crystal, and crown==
Phillips [https://www.phillips.com/detail/rolex/CH080515/154 describes the 6611 as the first Rolex reference with “Superlative Chronometer Officially Certified” on the dial]. The wording appears on several cited examples, including the German-script Phillips dial. The surviving records also show that lume, hand shape, day language, case metal and retailer signature vary by watch. A replacement day disc or dial needs to be assessed on the individual watch.


[[File:Ref 6611 pink-gold.webp|thumb|right|250px|alt=pink-gold 6611|An 18k pink-gold 6611 with a fluted pink-gold bezel and warm radium dial patina.]]
==Case, bezel, crystal and crown==


The 6611 uses the 36mm three-piece Oyster case carried over from the originals: screw-down Twinlock crown, screw-down caseback, acrylic crystal. The bezel is the fluted "Millerighe" in 18k gold matching the case, the finish that became the Day-Date signature and the one that separates the 6611 from its smooth-bezel sibling, the 6612.
Phillips and Antiquorum describe 36mm cases with fluted bezels, screw-down crowns and backs. Phillips specifies a plastic crystal on lot 50. Rolex’s history page records gold and platinum within the Day-Date line. The 6611 lots reviewed here document yellow, pink and white gold; a platinum example remains unverified.


The metals are yellow, pink and white gold. Yellow gold is the common case material; pink and white gold are scarcer, and the white-gold examples are usually diamond-set, which is what made the plain white-gold 6611B at Phillips notable enough to call out. Platinum and factory diamond-set dials are sometimes listed among the cluster's options, but no platinum or factory-diamond 6611 has surfaced at auction — Sotheby's treats the early references as gold only, and the diamond-bezel reference of the cluster is the 6613. The safe reading is that platinum and diamond-set examples belong to the 6613, not the 6611.
[[File:Ref 6611 pink-gold.webp|thumb|right|250px|A pink-gold 6611 with fluted bezel.]]


==Bracelets, end links, and clasps==
Catalogue wording for the 6611B case shape varies. Antiquorum calls case 384,689 “Boitier rond,” while it describes cases 386,339 and 397,072 as tonneau-shaped. These are the houses’ descriptions of individual lots; the records reviewed leave separate case variants unconfirmed.


The 6611 is the first Day-Date to wear the President, the three-piece semi-circular-link bracelet designed for this watch and now inseparable from it. The 6510 and 6511 launched on the Jubilee; the President arrives here in 1957. One of the earliest examples in the record is the President on the German-script Phillips lot, its folding clasp stamped 2.57. The bracelet is widely attributed to Gay Frères on contract to Rolex, though that maker attribution rests on dealer and blog sources rather than primary documentation. The bracelet's name is older than the watch's: a 1957 Italian newspaper advertisement reproduced by Rolex Magazine already calls it the "President," years before Lyndon Johnson's presidency attached the name to the watch itself in the mid-1960s. The cross-family detail sits on [[Reference:Bracelets]].
==Bracelets and clasps==


That advertisement is useful because it names the bracelet, not just the watch. The Italian copy describes the Day-Date as solid 18k gold with bracelet "PRESIDENT" 7286/16; the same Rolex Magazine piece also reproduces a 1958 Canary Islands catalogue and a 1959 German advertisement using the President/Präsident bracelet language. For the 6611, that makes the bracelet name a launch-period sales term rather than a later American political nickname applied backwards.
[https://www.rolex.com/about-rolex/history/1953-1967 Rolex says the President bracelet was created specially for the Day-Date and unveiled with the model in 1956]. Phillips lot 50 records a President bracelet on case 214,124, with the clasp stamped 2.57. Phillips also lists a President bracelet on 6511 case 134,692, likewise with a 2.57 clasp. Both are auction descriptions of surviving combinations. The clasp stamp dates the clasp rather than the watch head. Original delivery remains uncertain for each example.


As with the originals, the bracelet on a surviving 6611 does not always match the head: clasp date codes date the bracelet, not the watch, and service swaps are common across seventy years.
[https://www.rolexmagazine.com/2021/10/rolex-president-ad-from-1957-uncovered.html A 1957 Italian advertisement reproduced by Rolex Magazine] uses “President” for the bracelet. The bracelet name was in use by then; its precise relationship to the watch’s later nickname is a separate question. The [[Reference:Bracelets|bracelet guide]] covers component dating and fitment.


==Special branches==
==Special branches==


===Steel examples===
===Steel school watches and prototypes===


A small number of 6611s exist in stainless steel, and they are among the most argued-over watches in the Day-Date story. Two overlapping populations sit behind them. One is a set of École d'Horlogerie de Genève prize watches, their casebacks engraved "Ecole d'Horlogerie de Genève – 1963" and given to top graduates of the Geneva watchmaking school; Antiquorum sold one in 2002 and catalogued the reference as 6611 while noting, in the same lot, that the model "was first created under the reference No. 6511." The other is a run of factory prototype or scholar pieces made before the launch, cased without reference numbers.
Auction records describe steel Day-Dates, though their grouping and reference attributions remain disputed. Antiquorum’s 2002 lot calls a steel watch a 6611, says six were made, dates it circa 1959, and describes it as a prize for Geneva watchmaking-school students. The lot also says the model was first created as reference 6511 and lists caliber 1556. These are Antiquorum’s statements; the same catalogue contains internal dating and reference tensions.


The sources do not agree on how many exist or what to call them. Antiquorum counts six, Monochrome five, and Phillips four; the prize-watch and prototype framings are treated as one population by some and two by others. The most expensive of them, an ex-John Goldberger steel example with case number 99,272, was sold by Monaco Legend in 2024 as a reference 6511, not a 6611, on the strength of its first-generation caliber 1055 and riveted Oyster bracelet. The steel Day-Date is best treated as a disputed branch shared between the two reference numbers rather than a settled 6611 variant.
Antiquorum’s 2013 school-watch lot is also titled 6611, but it gives 1954, leaves the case number unrecorded, lists caliber 1066, and says unnumbered steel Day-Dates were donated as practice tools. Phillips later described four steel Day-Date prototypes with 1555-series movements and attributed their origin to Rolex watchmakers. The auction descriptions differ in reference numbers, movement labels and dates; Monochrome reports five steel examples, and the available record leaves their overlap uncertain.


Antiquorum's 2002 lot essay gives one more version of the steel story: it says the six steel watches followed a marketing test in which demand proved stronger for gold, after which Rolex stopped steel production and kept the Day-Date in precious metals. That explanation should be treated as an auction-house account, not Rolex archive, but it explains why steel 6611s sit awkwardly between prototype, school-prize watch, and aborted-commercial-reference categories.
The ex-John Goldberger steel watch with case 99,272 was sold by Monaco Legend in 2024 as a 6511. Its 1055 movement and riveted Oyster bracelet support keeping it apart from the later gold 6611 specification, though its prototype reference remains contested in published histories. Record the steel watches by lot and attribution; the standard 6611 description follows the documented gold examples.


===The 6611B===
===The 6611B designation===


[[File:Ref 6611 white-gold.webp|thumb|right|250px|alt=white-gold 6611B|A white-gold 6611B with a pale-champagne pie-pan dial and no diamonds — the rare plain configuration. Image via Phillips.]]
Auction catalogues use “6611B” for several later examples. Phillips applies it to the 1958 white-gold watch with caliber 1055B; Antiquorum uses it for gold and pink-gold watches. In the documented examples, it is useful shorthand for a sub-variant. Rolex’s factory material reviewed here leaves the suffix’s status as a separate case reference unresolved.


A late sub-variant, the 6611B, carries a movement plate about 0.1mm thicker than the standard 6611 — the same plate change that the 1055B caliber designation tracks. It is rare and turns up across metals: a plain white-gold example at Phillips, a Serpico y Laino-retailed yellow-gold example at Antiquorum. The external case is stamped 6611; the "B" appears in service paperwork and registries.
The 6611B records include yellow-, white- and pink-gold cases. The pictured white-gold example has no diamonds; pink-gold lots include both black diamond-marker and silvered dials. The Spanish-market Serpico y Laino watch has a Spanish day disc and a “Big Logo” bracelet that Antiquorum dates to 1958.


The Serpico y Laino example is more than a retailer signature. Antiquorum's 2017 lot records case no. 386,339, a matching Spanish day disc, and a "big logo" Rolex bracelet dated 1958, describing the package as made for Spanish markets. That gives the 6611B a documented export-market branch, not just a late movement-code branch.
<gallery mode="packed" heights="180">
File:Ref 6611 white-gold.webp|White-gold 6611B with a pale-champagne dial
File:Ref 6611 pink-gold-diamond.webp|Pink-gold 6611B with black dial and baguette markers
File:Ref 6611 yellow-gold-tropical.webp|Yellow-gold 6611B with tropical-toned dial
</gallery>


==Auction record==
==Auction record==
The table gives sale totals where the auction houses published them. Several reviewed lot pages omit the result.


{| class="wikitable"
{| class="wikitable"
|-
|-
! sale
! sale record
! date
! catalogue details and result
! metal
|-
! result
| Phillips, Glamorous Day-Date, 2015, lot 50
! notes
| Case 214,124; 18k yellow gold; dated 1956; caliber 1055; German-script dial; President bracelet with clasp stamped 2.57. Sold CHF 45,000.
|-
| Phillips, Geneva Watch Auction TWO, 2015, lot 154
| Case 401,546; 18k white gold; dated 1958; caliber 1055B; no diamond markers; leather strap with Hermès buckle. Sold CHF 93,750.
|-
| Antiquorum, 2017, lot 136
| Yellow-gold 6611B; movement 386,339; circa 1958; Serpico y Laino signature, Spanish day disc, and bracelet described as dated 1958. Result omitted from the lot page reviewed.
|-
|-
| Phillips, The Geneva Watch Auction TWO, lot 154
| Antiquorum, 2002, lot 37
| 7 Nov 2015
| Steel school watch catalogued as 6611, circa 1959, with 1963 caseback dedication; caliber listed as 1556. Sold CHF 50,600.
| white gold (6611B)
| CHF 93,750
| case 401,546 (1958), pale-champagne pie-pan dial, no diamonds — prized for being plain
|-
|-
| Antiquorum, Exceptional Horological Works of Art, lot 37
| Antiquorum, 2013, lot 573
| 19 Oct 2002
| Steel, case number unrecorded; auction title says 1954 and catalogue lists caliber 1066. Sold CHF 25,000.
| stainless steel
| CHF 50,600
| École d'Horlogerie de Genève prize watch, caseback engraved 1963, one of about six steel examples
|-
|-
| Phillips, Glamorous Day-Date, Geneva, lot 50
| Antiquorum, 2024, lot 202
| 9 May 2015
| Pink-gold 6611B, case 425,488; black dial with baguette diamond markers; estimate USD 28,400–52,000. Result omitted from the lot page reviewed.
| yellow gold
|-
| CHF 45,000
| Antiquorum, 2023, lot 46
| case 214,124, German-script SCOC dial, probably unique; President clasp stamped 2.57
| Pink-gold 6611B, case 311,781; black dial described as “Spanish calendar.” Sold EUR 12,350.
|-
| Antiquorum, 2017, lot 165
| Pink-gold 6611B, case 384,689; silvered dial with pink-gold indices. Result omitted from the lot page reviewed.
|-
| Antiquorum, 2016, lot 552
| Yellow-gold 6611B, case 397,072; champagne dial. Result omitted from the lot page reviewed.
|-
| Bonhams, 2020, lot 81
| Yellow-gold 6611B with a tropical-toned champagne dial and red leather strap. Sold GBP 5,687.50.
|-
| Monaco Legend, 2024, lot 110
| Steel prototype, case 99,272; catalogued as 6511. Official results PDF gives EUR 1,196,000 including premium and VAT; prototype result, excluded from standard-production price comparisons.
|}
|}


A plain gold 6611 is a comparatively modest buy, with examples clearing in roughly the CHF 12,000–20,000 range; the white-gold 6611B and the steel prize watch are the clear exceptions on rarity. Pink-gold and yellow-gold 6611B examples appear in the record at Sotheby's, and a Serpico y Laino yellow-gold 6611B at Antiquorum documents the English-SCOC dial, but several of those lot pages are now delisted and their results are not confirmed. The ex-Goldberger steel example sold for EUR 1,196,000 in 2024, but it was catalogued as a 6511, and as a one-off prototype it sits outside any 6611 price band.
==Related references==
 
* [[Reference:6510|6510]]: smooth-bezel launch reference
* [[Reference:6511|6511]]: fluted-bezel launch reference
* [[Reference:6612|6612]]: smooth-bezel second-generation sibling
* 6613: gem-set-bezel sibling
* [[Reference:1803|1803]]: successor generation
* [[Reference:day-date|Day-Date family guide]]
* [[Reference:Movements|Movements]]
* [[Reference:Serial-numbers|Serial numbers]]
* [[Reference:Bracelets|Bracelets and clasps]]
 
==Gallery==


==Sources==
<gallery mode="packed" heights="180">
File:Ref 6611 hero.webp|Yellow-gold 6611 with fluted bezel
File:Ref 6611 dial.webp|Dial detail
File:Ref 6611 pink-gold.webp|Pink-gold 6611
File:Ref 6611 white-gold.webp|White-gold 6611B
File:Ref 6611 pink-gold-diamond.webp|Pink-gold 6611B with black diamond-marker dial
File:Ref 6611 yellow-gold-tropical.webp|Yellow-gold 6611B with tropical-toned dial
</gallery>


* ''The Vintage Rolex Field Manual'' — Colin A. White, Morning Tundra
== Sources ==
* [https://mondanibooks.com/rolex-day-date-history/ ''Rolex Day-Date Volume (Mondani Editore)'' — Mondani Family, Guido Mondani Editore]
 
* [https://www.puccipapaleo.com/bookstore/day-date/ ''Day-Date — The Presidential Rolex'' — Pucci Papaleo Editore, Spin Edizioni, 2015-05]
* [https://www.rolex.com/about-rolex/history/1953-1967 "Rolex History: 1953–1967", Rolex]
* [https://www.sothebys.com/ Sotheby's editorial, "The Rolex Day-Date: A Complete Collector's Guide", Sotheby's]
* [https://www.sothebys.com/en/articles/the-rolex-day-date-a-complete-collectors-guide Sotheby's editorial, "The Rolex Day-Date: A Complete Collector's Guide", Sotheby's]
* [https://monochrome-watches.com/history-rolex-day-date-1956-present-president-watch-in-depth-review/ Monochrome editorial, "In-Depth: The History of the Rolex Day-Date, The Presidential Watch", Monochrome Watches]
* [https://monochrome-watches.com/history-rolex-day-date-1956-present-president-watch-in-depth-review/ Monochrome editorial, "In-Depth: The History of the Rolex Day-Date, The Presidential Watch", Monochrome Watches]
* [https://monochrome-watches.com/more-precious-than-gold-the-rolex-day-date-ref-6611-in-steel/ Monochrome editorial, "More Precious Than Gold! — The Rolex Day-Date ref. 6611 in STEEL", Monochrome Watches]
* [https://www.fratellowatches.com/rolex-day-date-historical-overview-of-rolexs-flagship/ Fratello editorial, "Rolex Day-Date — Historical Overview Of Rolex's Flagship", Fratello Watches]
* [https://www.fratellowatches.com/rolex-day-date-historical-overview-of-rolexs-flagship/ Fratello editorial, "Rolex Day-Date — Historical Overview Of Rolex's Flagship", Fratello Watches]
* [https://watchbase.com/blog/2015/02/21/rolex-day-date-history WatchBase editorial, "Rolex Day-Date History", WatchBase, 2015-02-21]
* [https://watchbase.com/rolex/caliber/1055b WatchBase, "Rolex caliber 1055B (registry page)", WatchBase]
* [https://www.rolexmagazine.com/2010/09/1956-very-first-rolex-day-date.html Jake Ehrlich, "1956 — The Very First Rolex Day-Date", Rolex Magazine (Jake's Rolex World), 2010-09]
* [https://watchesbysjx.com/2016/09/hands-on-with-the-rolex-day-date-40-eastern-arabic-middle-east-edition-plus-a-brief-history-of-the-arabic-day-date.html Adel Al-Rahmani with Eric Ku, "A Brief History of the Arabic Day-Date (with the Day-Date 40 Arabic special edition hands-on)", SJX Watches, 2016-09]
* [https://www.rolexmagazine.com/2021/10/rolex-president-ad-from-1957-uncovered.html Jake Ehrlich, "Rolex President Ad From 1957 Uncovered", Rolex Magazine (Jake's Rolex World), 2021-10]
* [https://catalog.antiquorum.swiss/en/lots/rolex-lot-31-37 Antiquorum, "Rolex Day-Date Ref. 6611 steel, École d'Horlogerie de Genève prize watch, Antiquorum lot 37", Antiquorum, 2002-10-19]
* [https://www.phillips.com/detail/rolex/CH080115/50 Phillips (in association with Bacs & Russo), "Rolex Ref. 6611 yellow gold, German-script SCOC dial, Phillips Glamorous Day-Date lot 50", Phillips, 2015-05-09]
* [https://www.phillips.com/detail/rolex/CH080115/50 Phillips (in association with Bacs & Russo), "Rolex Ref. 6611 yellow gold, German-script SCOC dial, Phillips Glamorous Day-Date lot 50", Phillips, 2015-05-09]
* [https://www.phillips.com/detail/rolex/CH080115/41 Phillips (in association with Bacs & Russo), "Rolex Ref. 6511, pink gold, Phillips Glamorous Day-Date lot 41", Phillips, 2015-05-09]
* [https://www.phillips.com/detail/rolex/CH080515/154 Phillips (in association with Bacs & Russo), "Rolex Ref. 6611B white gold (no diamonds), Phillips The Geneva Watch Auction TWO lot 154", Phillips, 2015-11-07]
* [https://www.phillips.com/detail/rolex/CH080515/154 Phillips (in association with Bacs & Russo), "Rolex Ref. 6611B white gold (no diamonds), Phillips The Geneva Watch Auction TWO lot 154", Phillips, 2015-11-07]
* [https://catalog.antiquorum.swiss/en/lots/rolex-ref-6611b-lot-307-136 Antiquorum, "Rolex Ref. 6611B yellow gold, Serpico y Laino, English SCOC dial, Antiquorum lot 136", Antiquorum, 2017-05-14]
* [https://catalog.antiquorum.swiss/en/lots/rolex-ref-6611b-lot-307-136 Antiquorum, "Rolex Ref. 6611B yellow gold, Serpico y Laino, English SCOC dial, Antiquorum lot 136", Antiquorum, 2017-05-14]
* [https://catalog.antiquorum.swiss/en/lots/rolex-lot-31-37 Antiquorum, "Rolex Day-Date Ref. 6611 steel, École d'Horlogerie de Genève prize watch, Antiquorum lot 37", Antiquorum, 2002-10-19]
* [https://catalog.antiquorum.swiss/en/lots/rolex-ref-6611-lot-278-573 Antiquorum, "Rolex Ref. 6611 steel school watch, Antiquorum Geneva lot 573", Antiquorum, 2013-11-10]
* [https://www.phillips.com/article/86237716/four-prototype-watches-from-the-geneva-watch-auction-xiv Phillips editorial, "Four Prototype Watches From The Geneva Watch Auction XIV", Phillips, 2021-11-03]
* [https://monochrome-watches.com/more-precious-than-gold-the-rolex-day-date-ref-6611-in-steel/ Monochrome editorial, "More Precious Than Gold! — The Rolex Day-Date ref. 6611 in STEEL", Monochrome Watches]
* [https://catalog.antiquorum.swiss/en/lots/rolex-ref-6611b-day-date-lot-373-202 "Antiquorum Hong Kong, "Important Modern & Vintage Timepieces," Lot 202 — Rolex Day-Date, ref. 6611B, 18K pink gold, black gilt baguette diamond dial", Antiquorum, 2024-10-26]
* [https://catalog.antiquorum.swiss/en/lots/rolex-ref-6611b-day-date-lot-362-46 "Antiquorum Monaco, "Important Modern & Vintage Timepieces," Lot 46 — Rolex Day-Date, ref. 6611B, 18K pink gold, black dial, "Spanish calendar"", Antiquorum, 2023-07-25]
* [https://catalog.antiquorum.swiss/en/lots/lot-308-165 "Antiquorum Monaco, "Important Modern & Vintage Timepieces," Lot 165 — Rolex Day-Date, ref. 6611B, 18K pink gold, round case", Antiquorum, 2017-07-19]
* [https://catalog.antiquorum.swiss/en/lots/rolex-ref-6611b-lot-302-552 "Antiquorum Geneva, "Important Modern & Vintage Timepieces," Lot 552 — Rolex Day-Date, ref. 6611B, 18K yellow gold, champagne dial", Antiquorum, 2016-11-13]
* [https://www.bonhams.com/auction/25955/lot/81/rolex-an-18k-gold-automatic-calendar-wristwatch-day-date-ref-6611b-circa-1957/ "Bonhams, "Watches and Wristwatches," Lot 81 — Rolex Day-Date, ref. 6611B, 18K gold, champagne dial, circa 1957", Bonhams, 2020-07-21]
* [https://www.monacolegendauctions.com/auction/exclusive-timepieces-35/lot-110 Monaco Legend Auctions, "Rolex steel Day-Date prototype sold as Ref. 6511 (ex-Goldberger), Monaco Legend lot 110", Monaco Legend Auctions, 2024-10-19]
* [https://www.monacolegendauctions.com/auction/exclusive-timepieces-35/lot-110 Monaco Legend Auctions, "Rolex steel Day-Date prototype sold as Ref. 6511 (ex-Goldberger), Monaco Legend lot 110", Monaco Legend Auctions, 2024-10-19]
* [https://www.rolexmagazine.com/2021/10/rolex-president-ad-from-1957-uncovered.html Jake Ehrlich, "Rolex President Ad From 1957 Uncovered", Rolex Magazine (Jake's Rolex World), 2021-10]
* [https://watchbase.com/rolex/caliber/1055b WatchBase, "Rolex caliber 1055B (registry page)", WatchBase]


[[Category:Day-Date]]
[[Category:Day-Date]]
[[Category:working-draft]]
[[Category:References]]
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