Reference:126710BLRO: Difference between revisions

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<small>[[Reference:gmt-master|GMT-Master]] -> '''126710BLRO'''</small>

The ~~[[Reference:~~126710BLRO~~|126710BLRO]]~~ is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Grey-market purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.

The 126710BLRO is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Grey-market purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.

The white gold [[Reference:116719BLRO|116719BLRO]] had held the ceramic Pepsi slot for four years. When the steel version finally arrived, it carried the same bezel at roughly one-fifth the retail.

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== Where it sits in the line ==

The ~~[[Reference:~~126710BLRO~~|126710BLRO]]~~ is the third ceramic GMT-Master II and the one that made the platform mainstream. The 2013 [[Reference:116710BLNR|116710BLNR]] Batman had established ceramic in the GMT with a blue-and-black bezel; the 2014 [[Reference:116719BLRO|116719BLRO]] had brought back the Pepsi but only in white gold. The 2018 steel Pepsi was the point at which the full modern configuration landed in a steel case at a four-figure retail, with waitlists to match.

The 126710BLRO is the third ceramic GMT-Master II and the one that made the platform mainstream. The 2013 [[Reference:116710BLNR|116710BLNR]] Batman had established ceramic in the GMT with a blue-and-black bezel; the 2014 [[Reference:116719BLRO|116719BLRO]] had brought back the Pepsi but only in white gold. The 2018 steel Pepsi was the point at which the full modern configuration landed in a steel case at a four-figure retail, with waitlists to match.

Sotheby's "Pepsi key references" editorial treats the 126710BLRO as the current-era chapter of the Pepsi lineage that runs from 6542 through to the ceramic era. Revolution framed the 2018 announcement as the headline of a three-watch launch that also included the two 126711CHNR / 126715CHNR Rootbeer variants.

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== Historical market and auction record ==

Sotheby's included an early-production ~~[[Reference:~~126710BLRO~~|126710BLRO]]~~ circa 2019 in the 2020 Important Watches Part II sale, with cataloguing language "stainless steel dual time wristwatch with date and bracelet." The presence of the reference on a tier-1 auction roster within 18 months of launch marked the rapid move from waitlist novelty to secondary-market instrument.

Sotheby's included an early-production 126710BLRO circa 2019 in the 2020 Important Watches Part II sale, with cataloguing language "stainless steel dual time wristwatch with date and bracelet." The presence of the reference on a tier-1 auction roster within 18 months of launch marked the rapid move from waitlist novelty to secondary-market instrument.

Secondary-market data shows double-digit appreciation through the 2020-2024 window, with strong liquidity (short days-to-sell) relative to the broader Rolex sports catalogue. Robb Report's 2018 launch piece and 2026 discontinuation piece bookend the retail-to-grey-market trajectory: CHF 8,800 launch retail, then years of waitlist premium, then unworn examples above $40k in the post-discontinuation week.

@@ Line 15: / Line 15: @@
 <small>[[Reference:gmt-master|GMT-Master]] -> '''126710BLRO'''</small>
-The [[Reference:126710BLRO|126710BLRO]] is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Grey-market purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.
+The 126710BLRO is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Grey-market purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.
 The white gold [[Reference:116719BLRO|116719BLRO]] had held the ceramic Pepsi slot for four years. When the steel version finally arrived, it carried the same bezel at roughly one-fifth the retail.
@@ Line 67: / Line 67: @@
 == Where it sits in the line ==
-The [[Reference:126710BLRO|126710BLRO]] is the third ceramic GMT-Master II and the one that made the platform mainstream. The 2013 [[Reference:116710BLNR|116710BLNR]] Batman had established ceramic in the GMT with a blue-and-black bezel; the 2014 [[Reference:116719BLRO|116719BLRO]] had brought back the Pepsi but only in white gold. The 2018 steel Pepsi was the point at which the full modern configuration landed in a steel case at a four-figure retail, with waitlists to match.
+The 126710BLRO is the third ceramic GMT-Master II and the one that made the platform mainstream. The 2013 [[Reference:116710BLNR|116710BLNR]] Batman had established ceramic in the GMT with a blue-and-black bezel; the 2014 [[Reference:116719BLRO|116719BLRO]] had brought back the Pepsi but only in white gold. The 2018 steel Pepsi was the point at which the full modern configuration landed in a steel case at a four-figure retail, with waitlists to match.
 Sotheby's "Pepsi key references" editorial treats the 126710BLRO as the current-era chapter of the Pepsi lineage that runs from 6542 through to the ceramic era. Revolution framed the 2018 announcement as the headline of a three-watch launch that also included the two 126711CHNR / 126715CHNR Rootbeer variants.
@@ Line 131: / Line 131: @@
 == Historical market and auction record ==
-Sotheby's included an early-production [[Reference:126710BLRO|126710BLRO]] circa 2019 in the 2020 Important Watches Part II sale, with cataloguing language "stainless steel dual time wristwatch with date and bracelet." The presence of the reference on a tier-1 auction roster within 18 months of launch marked the rapid move from waitlist novelty to secondary-market instrument.
+Sotheby's included an early-production 126710BLRO circa 2019 in the 2020 Important Watches Part II sale, with cataloguing language "stainless steel dual time wristwatch with date and bracelet." The presence of the reference on a tier-1 auction roster within 18 months of launch marked the rapid move from waitlist novelty to secondary-market instrument.
 Secondary-market data shows double-digit appreciation through the 2020-2024 window, with strong liquidity (short days-to-sell) relative to the broader Rolex sports catalogue. Robb Report's 2018 launch piece and 2026 discontinuation piece bookend the retail-to-grey-market trajectory: CHF 8,800 launch retail, then years of waitlist premium, then unworn examples above $40k in the post-discontinuation week.