Reference:1003: Difference between revisions
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Image sourcing: add full-watch and caseback shots for the Coca-Cola service-award subsection (Watch Club, case dated 1961) |
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Its documented population splits along an unusual line. Steel 1003s are ordinary and trade like ordinary vintage Rolex. The gold ones are mostly not catalogue watches at all: they are twenty-five-year service awards, and Coca-Cola commissioned enough of them that the reference's auction record is dominated by a single corporate gift programme. The best 1003 result on file is a Coca-Cola dial that went for roughly five times its high estimate. | Its documented population splits along an unusual line. Steel 1003s are ordinary and trade like ordinary vintage Rolex. The gold ones are mostly not catalogue watches at all: they are twenty-five-year service awards, and Coca-Cola commissioned enough of them that the reference's auction record is dominated by a single corporate gift programme. The best 1003 result on file is a Coca-Cola dial that went for roughly five times its high estimate. | ||
==Core facts== | ==Core facts== | ||
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===The Coca-Cola service awards=== | ===The Coca-Cola service awards=== | ||
<gallery mode="packed" heights="180"> | |||
File:Ref 1003 coca cola full.webp|An 18k gold Coca-Cola 1003, case dated 1961 | |||
File:Ref 1003 coca cola.webp|The 25 Years of Service Coca-Cola dial on the same watch | |||
File:Ref 1003 coca cola caseback.webp|Caseback engraved to "'Sal' Eaton," 25 years' service, The Coca-Cola Co., dated September 1, 1961 | |||
</gallery> | |||
Coca-Cola marked twenty-five years of employee service with a gold Oyster Perpetual, and the 1003 is the reference the programme used most visibly. The configuration is consistent: a gold case under the paired designation 1003/1005 or 1003/1002, a satiné or matte silver dial carrying the Coca-Cola script logo and a 25 Years Service dedication, applied gold baton indexes with tritium dots, and gold baton hands. Antiquorum sold an 18k example from the Mondani collection in 2006, case number 5,426,177, made in 1977; Sotheby's Geneva sold the same watch in 2014. A second, case number 3,044,042, made in 1972, passed through Antiquorum in 2007. A third, produced in the late 1970s and sold in January 1980, came up in New York in 2004. | Coca-Cola marked twenty-five years of employee service with a gold Oyster Perpetual, and the 1003 is the reference the programme used most visibly. The configuration is consistent: a gold case under the paired designation 1003/1005 or 1003/1002, a satiné or matte silver dial carrying the Coca-Cola script logo and a 25 Years Service dedication, applied gold baton indexes with tritium dots, and gold baton hands. Antiquorum sold an 18k example from the Mondani collection in 2006, case number 5,426,177, made in 1977; Sotheby's Geneva sold the same watch in 2014. A second, case number 3,044,042, made in 1972, passed through Antiquorum in 2007. A third, produced in the late 1970s and sold in January 1980, came up in New York in 2004. | ||