Reference:126710BLRO: Difference between revisions

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{{#seo:

|title=Rolex GMT-Master II 126710BLRO — BezelBase

|description=The `126710BLRO` is the steel ceramic Pepsi on Jubilee — the watch Rolex dropped at Baselworld 2018 and the release that defined that year's industry…

|description=The `126710BLRO` is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018 and the release that defined that year's industry…

|keywords=Rolex, 126710BLRO, GMT-Master, specifications, reference guide

|type=article

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[[File:Ref 126710BLRO hero.jpg|thumb|right|300px]]

The [[Reference:126710BLRO|126710BLRO]] is the steel ceramic Pepsi on Jubilee — the watch Rolex dropped at Baselworld 2018 and the release that defined that year’s industry narrative. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. ~~Chrono24~~ purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.

The [[Reference:126710BLRO|126710BLRO]] is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018 and the release that defined that year’s industry narrative. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Grey-market purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.

The white gold [[Reference:116719BLRO|116719BLRO]] had held the ceramic Pepsi slot for four years. When the steel version finally arrived, it carried the same bezel at roughly one-fifth the retail.

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== Production outline ==

Rolex introduced the 126710BLRO at Baselworld 2018, initially on Jubilee only (m126710blro-0001). In 2021 the reference gained an Oyster-bracelet configuration (m126710blro-0002), giving buyers a choice without changing the case or dial. The reference stayed in the catalogue until Watches & Wonders 2026, when Rolex dropped both the steel and white gold Pepsi references from its lineup without announcement. Robb Report captured the post-discontinuation market: unworn examples moving past $40k, used examples past $30k, and a 500% surge in ~~Chrono24~~ purchase requests in the first week of March 2026.

Rolex introduced the 126710BLRO at Baselworld 2018, initially on Jubilee only (m126710blro-0001). In 2021 the reference gained an Oyster-bracelet configuration (m126710blro-0002), giving buyers a choice without changing the case or dial. The reference stayed in the catalogue until Watches & Wonders 2026, when Rolex dropped both the steel and white gold Pepsi references from its lineup without announcement. Robb Report captured the post-discontinuation market: unworn examples moving past $40k, used examples past $30k, and a 500% surge in secondary-market purchase requests in the first week of March 2026.

Rolex published no explanation. Robb Report noted that the long-rumoured Coke (red-and-black) ceramic that collectors had speculated about for years never arrived.

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== Bracelets, end links, clasps, and packaging notes ==

The Jubilee bracelet returned to the GMT-Master II on this reference. The five-link Jubilee had not been a production option on the GMT since the 1675 era; the 1675 Jubilee was a period fitting that collectors now treat as characteristic of the 1960s-1970s watches. The 2018 return to Jubilee was either the headline of the launch or the complaint of the launch, depending on the reviewer~~. Watch Collecting Lifestyle captured the split at Baselworld with the “everyone’s dream, but on a Jubilee” framing~~. Time+Tide took the positive side. aBlogtoWatch and Monochrome stayed neutral and let the bracelet speak.

The Jubilee bracelet returned to the GMT-Master II on this reference. The five-link Jubilee had not been a production option on the GMT since the 1675 era; the 1675 Jubilee was a period fitting that collectors now treat as characteristic of the 1960s-1970s watches. The 2018 return to Jubilee was either the headline of the launch or the complaint of the launch, depending on the reviewer. Time+Tide took the positive side. aBlogtoWatch and Monochrome stayed neutral and let the bracelet speak.

The Jubilee is fitted with the Oysterlock safety clasp and the Easylink 5mm extension. Launch retail sat at approximately CHF 8,800 (Monochrome) or USD 9,250 (SJX). Both figures moved upward over the production run.

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Sotheby’s included an early-production [[Reference:126710BLRO|126710BLRO]] circa 2019 in the 2020 Important Watches Part II sale, with cataloguing language “stainless steel dual time wristwatch with date and bracelet.” The presence of the reference on a tier-1 auction roster within 18 months of launch marked the rapid move from waitlist novelty to secondary-market instrument.

~~WatchCharts tracks the reference at the~~ market ~~level and~~ shows double-digit appreciation through the 2020-2024 window, with strong liquidity (short days-to-sell) relative to the broader Rolex sports catalogue. Robb Report’s 2018 launch piece and 2026 discontinuation piece bookend the retail-to-grey-market trajectory: CHF 8,800 launch retail, then years of waitlist premium, then unworn examples above $40k in the post-discontinuation week.

Secondary-market data shows double-digit appreciation through the 2020-2024 window, with strong liquidity (short days-to-sell) relative to the broader Rolex sports catalogue. Robb Report’s 2018 launch piece and 2026 discontinuation piece bookend the retail-to-grey-market trajectory: CHF 8,800 launch retail, then years of waitlist premium, then unworn examples above $40k in the post-discontinuation week.

== Sources ==

@@ Line 1: / Line 1: @@
 {{#seo:
 |title=Rolex GMT-Master II 126710BLRO — BezelBase
-|description=The `126710BLRO` is the steel ceramic Pepsi on Jubilee — the watch Rolex dropped at Baselworld 2018 and the release that defined that year's industry…
+|description=The `126710BLRO` is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018 and the release that defined that year's industry…
 |keywords=Rolex, 126710BLRO, GMT-Master, specifications, reference guide
 |type=article
@@ Line 11: / Line 11: @@
 [[File:Ref 126710BLRO hero.jpg|thumb|right|300px]]
-The [[Reference:126710BLRO|126710BLRO]] is the steel ceramic Pepsi on Jubilee — the watch Rolex dropped at Baselworld 2018 and the release that defined that year’s industry narrative. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Chrono24 purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.
+The [[Reference:126710BLRO|126710BLRO]] is the steel ceramic Pepsi on Jubilee, the watch Rolex dropped at Baselworld 2018 and the release that defined that year’s industry narrative. It is the first steel GMT-Master II with a red-and-blue Cerachrom bezel. It is also the first GMT-Master II on Jubilee since the 1675 era. Robb Report called it the hottest watch launch of 2018. Grey-market purchase requests would later spike 500% in one week when Rolex pulled it from the catalogue in 2026.
 The white gold [[Reference:116719BLRO|116719BLRO]] had held the ceramic Pepsi slot for four years. When the steel version finally arrived, it carried the same bezel at roughly one-fifth the retail.
@@ Line 67: / Line 67: @@
 == Production outline ==
-Rolex introduced the 126710BLRO at Baselworld 2018, initially on Jubilee only (m126710blro-0001). In 2021 the reference gained an Oyster-bracelet configuration (m126710blro-0002), giving buyers a choice without changing the case or dial. The reference stayed in the catalogue until Watches &amp; Wonders 2026, when Rolex dropped both the steel and white gold Pepsi references from its lineup without announcement. Robb Report captured the post-discontinuation market: unworn examples moving past $40k, used examples past $30k, and a 500% surge in Chrono24 purchase requests in the first week of March 2026.
+Rolex introduced the 126710BLRO at Baselworld 2018, initially on Jubilee only (m126710blro-0001). In 2021 the reference gained an Oyster-bracelet configuration (m126710blro-0002), giving buyers a choice without changing the case or dial. The reference stayed in the catalogue until Watches &amp; Wonders 2026, when Rolex dropped both the steel and white gold Pepsi references from its lineup without announcement. Robb Report captured the post-discontinuation market: unworn examples moving past $40k, used examples past $30k, and a 500% surge in secondary-market purchase requests in the first week of March 2026.
 Rolex published no explanation. Robb Report noted that the long-rumoured Coke (red-and-black) ceramic that collectors had speculated about for years never arrived.
@@ Line 97: / Line 97: @@
 == Bracelets, end links, clasps, and packaging notes ==
-The Jubilee bracelet returned to the GMT-Master II on this reference. The five-link Jubilee had not been a production option on the GMT since the 1675 era; the 1675 Jubilee was a period fitting that collectors now treat as characteristic of the 1960s-1970s watches. The 2018 return to Jubilee was either the headline of the launch or the complaint of the launch, depending on the reviewer. Watch Collecting Lifestyle captured the split at Baselworld with the “everyone’s dream, but on a Jubilee” framing. Time+Tide took the positive side. aBlogtoWatch and Monochrome stayed neutral and let the bracelet speak.
+The Jubilee bracelet returned to the GMT-Master II on this reference. The five-link Jubilee had not been a production option on the GMT since the 1675 era; the 1675 Jubilee was a period fitting that collectors now treat as characteristic of the 1960s-1970s watches. The 2018 return to Jubilee was either the headline of the launch or the complaint of the launch, depending on the reviewer. Time+Tide took the positive side. aBlogtoWatch and Monochrome stayed neutral and let the bracelet speak.
 The Jubilee is fitted with the Oysterlock safety clasp and the Easylink 5mm extension. Launch retail sat at approximately CHF 8,800 (Monochrome) or USD 9,250 (SJX). Both figures moved upward over the production run.
@@ Line 126: / Line 126: @@
 Sotheby’s included an early-production [[Reference:126710BLRO|126710BLRO]] circa 2019 in the 2020 Important Watches Part II sale, with cataloguing language “stainless steel dual time wristwatch with date and bracelet.” The presence of the reference on a tier-1 auction roster within 18 months of launch marked the rapid move from waitlist novelty to secondary-market instrument.
-WatchCharts tracks the reference at the market level and shows double-digit appreciation through the 2020-2024 window, with strong liquidity (short days-to-sell) relative to the broader Rolex sports catalogue. Robb Report’s 2018 launch piece and 2026 discontinuation piece bookend the retail-to-grey-market trajectory: CHF 8,800 launch retail, then years of waitlist premium, then unworn examples above $40k in the post-discontinuation week.
+Secondary-market data shows double-digit appreciation through the 2020-2024 window, with strong liquidity (short days-to-sell) relative to the broader Rolex sports catalogue. Robb Report’s 2018 launch piece and 2026 discontinuation piece bookend the retail-to-grey-market trajectory: CHF 8,800 launch retail, then years of waitlist premium, then unworn examples above $40k in the post-discontinuation week.
 == Sources ==