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Fix Newman Big Red provenance per Phillips lot NY080120/38: engraving is "DRIVE SLOWLY JOANNE" (Joanne Woodward, 1983), Newman gifted it to daughter Clea Newman Soderlund 2008 (not a gift from Nell); 2017 6239 result corrected to USD 17,752,500; Source list -> Sources with the primary lot link
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|title=Rolex 'Big Red' Daytona — 6263 & 6265 Guide | BezelBase
|title=Rolex 'Big Red' Daytona — 6263 & 6265 Guide | BezelBase
|description=The Big Red Rolex Cosmograph Daytona 6263 — the standard 6263 dial with DAYTONA printed in red block letters above the 6 o'clock sub-register. Introduced around 1976, default 6263 dial by the early 1980s. Paul Newman's own Big Red 6263 — engraved "Drive slowly Dad" from his daughter Nell — sold at Phillips New York on 12 December 2020 for USD 5,475,000 including premium. Third-most-expensive Rolex at auction on that date.
|description=The Big Red Rolex Cosmograph Daytona 6263 — the standard 6263 dial with DAYTONA printed in red block letters above the 6 o'clock sub-register. Introduced around 1976, default 6263 dial by the early 1980s. Paul Newman's own Big Red 6263 — caseback engraved "DRIVE SLOWLY JOANNE" by Joanne Woodward, who bought it in 1983 — sold at Phillips New York on 12 December 2020 for USD 5,475,000 including premium. Third-most-expensive Rolex at auction on that date.
|keywords=Big Red Daytona, Big Red 6263, Newman Big Red, Rolex Big Red, Paul Newman Drive Slowly Dad, Phillips 2020, Floating Big Red, Small Red
|keywords=Big Red Daytona, Big Red 6263, Newman Big Red, Rolex Big Red, Paul Newman Drive Slowly Joanne, Phillips 2020, Floating Big Red, Small Red
|image=Ref 6263 big-red-hero.webp
|image=Ref 6263 big-red-hero.webp
|image_alt=Rolex Cosmograph Daytona 6263 Big Red — Newman's 'Drive slowly Dad' example, hammered USD 5.48M Phillips NY 2020
|image_alt=Rolex Cosmograph Daytona 6263 Big Red — Newman's 'DRIVE SLOWLY JOANNE' example, hammered USD 5.48M Phillips NY 2020
|type=Article
|type=Article
|og_type=article
|og_type=article
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The Big Red is the standard [[Reference:6263|6263]] dial with "DAYTONA" in red block letters above the 6 o'clock sub-register. It appears around 1976 and becomes the default late 6263 dial. Most surviving 6263s carry one of three closely related forms: standard Big Red, Floating Big Red, or Small Red.
The Big Red is the standard [[Reference:6263|6263]] dial with "DAYTONA" in red block letters above the 6 o'clock sub-register. It appears around 1976 and becomes the default late 6263 dial. Most surviving 6263s carry one of three closely related forms: standard Big Red, Floating Big Red, or Small Red.


Paul Newman's own Big Red 6263 anchors the category. His daughter Nell gave him the watch; the caseback carries the engraving "Drive slowly Dad." It sold at Phillips New York on 12 December 2020 for USD 5,475,000 including premium, third on the all-time Rolex auction list as of that date, behind Newman's own 6239 ([[Reference:paul-newman-daytona|USD 17.52M at Phillips Winning Icons, 2017]]) and the Bao Dai 6062 (USD 5.06M).
Paul Newman's own Big Red 6263 anchors the category. Joanne Woodward bought the watch in 1983 and had the caseback engraved "DRIVE SLOWLY JOANNE" for her husband. Newman wore it longer than any of his other Daytonas and gave it to his daughter Clea Newman Soderlund in 2008. It sold at Phillips New York on 12 December 2020 for USD 5,475,000 including premium, third on the all-time Rolex auction list as of that date, behind Newman's own 6239 ([[Reference:paul-newman-daytona|USD 17,752,500 at Phillips Winning Icons, 2017]]) and the Bao Dai 6062 (USD 5.06M).


[[File:Ref 6263 big-red-hero.webp|thumb|right|250px|alt=Rolex Cosmograph Daytona 6263 Big Red — Newman's 'Drive slowly Dad' example, hammered USD 5.48M Phillips NY 2020|Rolex Cosmograph Daytona 6263 Big Red — Newman's 'Drive slowly Dad' example, hammered USD 5.48M Phillips NY 2020]]
[[File:Ref 6263 big-red-hero.webp|thumb|right|250px|alt=Rolex Cosmograph Daytona 6263 Big Red — Newman's 'Drive slowly Dad' example, hammered USD 5.48M Phillips NY 2020|Rolex Cosmograph Daytona 6263 Big Red — Newman's 'Drive slowly Dad' example, hammered USD 5.48M Phillips NY 2020]]
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| Price (all-in) || USD 5,475,000
| Price (all-in) || USD 5,475,000
|-
|-
| Caseback engraving || "Drive slowly Dad"
| Caseback engraving || "DRIVE SLOWLY JOANNE"
|-
|-
| Provenance || Gifted to Newman by his daughter Nell Newman; part of the Newman family collection
| Provenance || Bought by Joanne Woodward in 1983 and given to Newman, who wore it until 2008 and then gave it to his daughter Clea Newman Soderlund; consigned by the family
|-
|-
| Position on Rolex auction list (at sale date) || 3rd all-time, behind Newman's 6239 and the Bao Dai Patek/Rolex 6062
| Position on Rolex auction list (at sale date) || 3rd all-time, behind Newman's 6239 and the Bao Dai Patek/Rolex 6062
|}
|}


The "Drive slowly Dad" engraving is what separates this 6263 from any other standard Big Red. It echoes the "Drive carefully me" engraving Joanne Woodward had put on Newman's 6239 decades earlier, and Phillips's lot essay drew the parallel directly.
The "DRIVE SLOWLY JOANNE" engraving is what separates this 6263 from any other standard Big Red. It echoes the "Drive carefully me" engraving Joanne Woodward had put on Newman's 6239 decades earlier, and Phillips's lot essay drew the parallel directly.


As of December 2020, two watches from Newman's personal collection occupied first and third place on the all-time Rolex auction list. Both were gifts. Both carried family engravings. Neither was sold by Newman in his lifetime.
As of December 2020, two watches from Newman's personal collection occupied first and third place on the all-time Rolex auction list. Both were gifts. Both carried family engravings. Neither was sold by Newman in his lifetime.
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- [[Reference:daytona-glossary|Daytona glossary]] — definitions for Floating Big Red, Small Red, Sigma dial, and every other named variant
- [[Reference:daytona-glossary|Daytona glossary]] — definitions for Floating Big Red, Small Red, Sigma dial, and every other named variant


== Source list ==
== Sources ==


* [https://www.phillips.com/article/42015509/made-for-racing-rolex-and-the-daytona Made for Racing: Rolex and the Daytona] — Phillips, 2018
* [https://www.phillips.com/article/42015509/made-for-racing-rolex-and-the-daytona Made for Racing: Rolex and the Daytona] — Phillips, 2018
* Phillips New York, "Game Changers" sale, Lot catalogue for Paul Newman's 6263 Big Red, 12 December 2020
* [https://www.phillips.com/detail/rolex/NY080120/38 Rolex Cosmograph Daytona "Big Red", Ref. 6263, case 6'392'137 — Lot 38] — Phillips, New York, 12 December 2020
* [https://watchesbysjx.com/2020/12/paul-newman-rolex-daytona-6263-big-red-auction.html Paul Newman's Rolex Daytona 6263 "Big Red" Sells for US$5.48m] — JX Su, SJX, 2020
* [https://watchesbysjx.com/2020/12/paul-newman-rolex-daytona-6263-big-red-auction.html Paul Newman's Rolex Daytona 6263 "Big Red" Sells for US$5.48m] — JX Su, SJX, 2020
* [https://monochrome-watches.com/history-rolex-daytona-chronograph-1963-in-depth-review/ In-Depth: The History of the Rolex Daytona] — Erik Slaven, Monochrome, 2024
* [https://monochrome-watches.com/history-rolex-daytona-chronograph-1963-in-depth-review/ In-Depth: The History of the Rolex Daytona] — Erik Slaven, Monochrome, 2024
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