Rolex Oyster Perpetual 5010
Bubbleback and early Oyster → 5010
The 5010 is a centre-seconds, self-winding Oyster Perpetual. Collectors group it with Bubblebacks, the early automatic Oyster watches with a domed back. Catalogue examples date from circa 1945 to 1955; the production span remains unknown. Records describe steel and two-tone cases, several dial layouts, and a bezel engraved for the 1950 Holy Year.
Core facts
| detail | value |
|---|---|
| reference | 5010 |
| model line | Oyster Perpetual; grouped with Bubblebacks by collectors |
| production | Catalogue examples circa 1945–1955; production endpoints unverified. |
| movement | Self-winding, centre seconds; catalogues describe a 9¾-ligne movement size. A numbered caliber remains unconfirmed. |
| case | Stainless steel and gold in several catalogue records; stainless steel also reported. Most cited examples are 31–32 mm. |
| dial | Black Arabic-and-dagger, silvered baton, and white dial with gilt batons, darts, and Roman quarters appear in catalogues; factory range unknown. |
| bracelet | No original bracelet or end-link fitment established. |
Where it sits in the line
The 5010 carries the Oyster Perpetual name in auction catalogues. Collectors group it with Bubblebacks, a term for early automatic Oyster watches with a domed back. See the Bubbleback and early Oyster guide.
Production outline
Christie’s dates a steel-and-pink-gold example circa 1945. Antiquorum records case 646'799 in 1948; The Auction Room estimates case 655756 at circa 1949; Phillips dates case 655'677 to 1950. Bonhams describes case 35873, stamped II.55 inside, as circa 1955. These dates apply to individual watches. The reference's production start and end remain unknown.
Movement notes
Phillips gives the 1950 Anno Sancto watch an automatic 9¾-ligne movement with 18 jewels. Antiquorum lists a 9¾-ligne movement in its 1948 example; a 2004 Bonhams catalogue transcription gives 19 jewels for another 5010. Jewel count remains specimen-specific in these records.
The movement guide treats 9¾ lignes as a size class. The cited records give no numbered caliber for these specimens.
Dial map
Catalogue descriptions include black Arabic-and-dagger, silvered baton, and white-dial layouts. Christie’s describes applied dagger markers and Arabic numerals. The Auction Room's circa-1949 watch has a silvered dial with gold-tone baton markers. Bonhams describes a circa-1955 white dial with gilt batons, alternating dart and Roman-numeral quarter markers, and gilt leaf hands. These are individual catalogue descriptions; the full factory dial range remains unverified.

Case, bezel, crystal, and crown notes
Catalogue diameters range from 31 to 33 mm: Phillips and Antiquorum give 32 mm, The Auction Room gives 31 mm, and a 2004 Bonhams record gives 33 mm. Christie’s describes hooded lugs. Antiquorum calls its 1948 case stainless steel and gold and identifies the watch as retailed by Serpico y Laino.
The records include plain bezels. Phillips also documents case 655'677 with an engraved bezel reading “ANNO SANCTO” and a Latin dedication to the Holy Year of 1950. That catalogue treats the inscription as a feature of this watch; a reference-wide bezel range is not established.

Bracelets, end links, clasps, and packaging notes
Most cited catalogue records show a leather strap. Phillips lists a gold-plated Rolex buckle; Antiquorum lists a stainless-steel Rolex buckle. These records describe buckles rather than bracelets.
Austin Auction Gallery's 2026 listing pairs a 5010 with a riveted expandable Oyster bracelet. It reports clasp code C&I 1-66. That code dates the bracelet clasp to 1966, not the watch head, so the listing does not establish original delivery or period fitment. The Rolex Forums thread also shows a collector's two-tone 5010 on a riveted bracelet; it is an owner example, not factory documentation.

Special branches
Phillips records one 1950 “ANNO SANCTO” watch with an engraved bezel commemorating the Roman Catholic Holy Year and naming Pius XII. The catalogue describes a two-tone steel and yellow-gold case, a leather strap, and a gold-plated Rolex buckle. It gives no production total or second configuration.
Auction record
| record | details recorded | limit |
|---|---|---|
| Christie’s, lot 856369 | Ref. 5010; circa 1945; stainless steel and pink gold; black Arabic-and-dagger dial; hooded lugs; 32 mm | Catalogue date and description apply to this watch; no serial or caliber is given in the text. |
| Antiquorum, Geneva, 13 May 2018, lot 136 | Serpico y Laino; case 646'799; dated 1948; steel and gold; 9¾ lignes; 32 mm; patinated dial | Catalogue reports a stainless-steel Rolex buckle; it does not establish bracelet fitment. |
| The Auction Room London, lot 20 | Case 655756; estimated circa 1949; two-tone case; silvered baton dial; 31 mm | Listing supplies five photographs; no movement number or result is shown. |
| Jones & Horan, lot 366 | Ref. 5010; serial 646754; stainless-steel case; refinished silvered dial toned tan | Archived catalogue transcription; no movement or date supplied. |
| Phillips, Geneva Watch Auction TWO, 7–8 November 2015, lot 282 | Case 655'677; movement 29377/N134; dated 1950; “ANNO SANCTO” engraved bezel; 9¾ lignes, 18 jewels; 32 mm | One commemorative example; estimate CHF 30,000–60,000; sold CHF 37,500. |
| Bonhams, New Bond Street, 20 April 2004, lot 259 | Ref. 5010; 1940s; two-tone case; silvered baton dial; 19-jewel automatic movement; 33 mm | Catalogue text does not name a caliber or give a case number. |
| Bonhams, Paris, 24 May 2022, lot 276 | Ref. 5010; estimated circa 1955; case 35873; inner caseback stamped II.55; movement N98383; white dial; 32 mm | Catalogue record for one stainless-steel watch; estimate does not establish a production endpoint. |
| Austin Auction Gallery, 3 May 2026 | Case serial 625221; black dial; gold-tone bezel; 32 mm; expandable riveted Oyster bracelet; clasp C&I 1-66 | The clasp code dates the bracelet component, not the watch head or original fitment. |
Related references
See the Bubbleback and early Oyster guide, movement guide, and serial-number guide. The case numbers listed here are individual catalogue observations; no 5010 serial chart has been established.
Gallery
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The Auction Room London, lot 20, case 655756: silvered baton dial and two-tone case
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The Auction Room London, lot 20: external caseback
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The Auction Room London, lot 20: dial detail
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Phillips, 2015, lot 282: Anno Sancto bezel engraving, a separate 1950 watch
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The Auction Room London, lot 20: side profile
Sources
- Christie's, "Christie's, Rolex Oyster Perpetual ref. 5010, circa 1945", Christie's
- Phillips, "Phillips Geneva Watch Auction TWO, lot 282, Rolex ref. 5010 Anno Sancto", Phillips, 2015-11-08
- Antiquorum, "Antiquorum Geneva, lot 136, Rolex ref. 5010 retailed by Serpico y Laino", Antiquorum, 2018-05-13
- The Auction Room London, "The Auction Room London, ref. 5010, case 655756, lot 20", The Auction Room London via Easy Live Auction, 2026-09-29
- Jones & Horan, "Jones & Horan, Rolex Oyster Perpetual ref. 5010, lot 366", Jones & Horan
- Bonhams, "Collector Square archive, Bonhams New Bond Street, 20 April 2004, lot 259, ref. 5010", Collector Square, reproducing Bonhams catalogue data, 2004-04-20
- Bonhams, "Bonhams, Montres de Prestige, Paris, 24 May 2022, lot 276, ref. 5010", Bonhams, 2022-05-24
- Austin Auction Gallery, "Austin Auction Gallery, estate Rolex Oyster Perpetual ref. 5010, case 625221", Austin Auction Gallery, 2026-05-03
- Subexplorer and forum participants, "Rolex Forums, “Bubbleback (or Goldfinger’s Bubbleback)” discussion", Rolex Forums, 2010-08-16

